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Plus way more effort (and advertising budget) is commonly put into Facebook by brands than other social platforms.But it would be nice to get some referral traffic for our You Tube efforts, wouldn’t it?After all, more video views on Facebook leads to more time on site and ultimately more advertising revenue.

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Socialbakers data suggests this has all worked out perfectly for Facebook.

Pinterest is a place where users can “upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images)” Facebook users are able to “post status updates and photos, share videos and receive notifications”.

If all the above are considered social media sites (which they most certainly are) then You Tube should easily fit the criteria.

The GWI Social Q3 2014 report indicates that while Facebook may have more members and active users it's You Tube that takes the trophy for the highest overall visitor rates with 85% of online adult visitors compared to Facebook's 76%.

So if this is true why is You Tube's huge popularity not featuring heavily in social media and digital marketing headlines?

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