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Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
According to a 2016 book by a former Facebook employee, some leaders at Facebook saw Google's foray into social networking as a serious threat to the company.
On November 18, 2015, Google unveiled a significant redesign of Google ; the new interface places a larger focus on the Communities and Collections functionality in an effort to narrow the service's scope into interest-based networking.
In November 2015, Google Plus underwent a redesign with the stated intent of making the site simpler and faster, making the new features of Communities and Collections more prominent, and removing features such as Hangouts, Events and Custom URLs.
Terri Senft, a professor specialising in global media at New York University’s Department of Liberal Studies, said: ‘Instagram has moved from a niche thing to something people have heard about, and that means it has a critical mass.
There are also thousands of comments on the pornographic images from fellow users urging one another to add more and more raunchy photos or inviting them on to other social networking sites to message privately.
The site's small team has been overwhelmed by the images under pornography hahstags - a term that collects lewd images in one search - that give users of the site easy access to photos featuring genetalia, women posing provocatively in bed, with their partners or masturbating on camera.
Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.is in no way endorsed by or affiliated with myspace, hi5, blogger, friendster, twitter or any other site.Copyright © 2006-2017 Funky Llama Productions, LLC, its licensors and contributors. The company replied that the significance of Google was less as a Facebook competitor than as a means of gathering and connecting user information from Google's various services.with management responsibility going to David Besbris.