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Now, while some benefit-driven email subject lines will always be interesting now matter how many times they are used, you will need to spice it up a little for others. How To [Desired Result] In [Timeframe] EX: How to burn fat in 30min/day What If You [Negative Result]? Because of this, controversial email subject lines tend to short and straightforward, yet alarming.
They encapsulate an emotion about a topic in just a handful of words. What really drives home a controversial email subject line though is the topic.
Struggling to come up with catchy email subject lines that can stand out in a crowded inbox? I bet if you look in your inbox right now, you’ll have 50 emails there from all sorts of people and 95% of them will have boring email subject lines.
The type that make you yawn and remind you how much life is better in the real world than in your inbox.
Celebrities are everywhere and we love to consume anything they make.
It doesn’t matter if it’s a book, movie, or song, we’ll take in everything we can get.
It’s more about connecting to people on an ideological level as it is about selling.
The Death Of [Topic] EX: The death of email marketing The War Against [Topic] EX: The war against meat eaters The Great [Topic] Hoax Of [Year] EX: The great fat loss hoax of 2017 The Truth About [Topic] EX: The truth about the banking industry My Problem With [Topic] EX: My problem with email popups My Big [Topic] Mistake EX: My big copywriting mistake Why I Hate [Topic] EX: Why I hate social media The Case Against [Topic] EX: The case against the gig economy The [Topic] Conspiracy EX: The vegan conspiracy The End Of [Topic] EX: The end of America [Topic] Armageddon EX: Marketing armageddon In Defense Of [Controversial Topic] EX: In defense of crooked politicians Categories To Fill In: [Topic] [Year] [Controversial Topic] It’s no surprise that seeing the name of an authority will get the attention of anyone who respects them.
[Authority’s Name] Shocked By [Unusual Thing] EX: Gary vaynerchuck shocked by weird facebook ad The [Topic] Nazi EX: The texting nazi [Topic] Lessons From A [Unusual Source] EX: Graphic design lessons from a talking doll Crazy [Target Market] [Desired Result] EX: Crazy cubicle worker gets six pack abs Encyclopedia Of [Topic] [Monster] EX: Encyclopedia of copywriting monsters [Monster] [Topic] Tips EX: Sasquatch sales tips [Topic] Secrets Of A(n) [Adjective] [Monster] EX: Muscle building secrets of a sneaky Sasquatch Easy Peasy, [Topic] Squeezy EX: Easy peasy, deadlift squeezy Crazy [Name] Tries To [Desired Result] EX: Crazy Dan tries to get ripped Deranged [Name] Does It Again EX: Deranged Dan does it again I Like [Adjective] [Topic] And I Cannot Lie EX: I like easy recipes and I cannot lie Warning For [Target Market] From The Future EX: Warning for baby boomers from the future Categories To Fill In: [Authority’s Name] [Unusual Thing] [Unusual Source] [Topic] [Adjective] [Name] [Monster] We all love pop culture.
By doing so, you will naturally create a curiosity peaking email subject line. Now, you may not like weird email subject lines and neither do you have to. You can also just use weird sayings or just say something random, but using the keywords that fit your market.
Plus, you will end up writing an email with interesting content since you’re relating “boring” information with an influencer that means something to you. They don’t sound like something a person would put in an email subject line. For the most part, people will be using very standard email subject lines. Again, it doesn’t have to make complete sense like a regular, benefit-driven email subject line will. You zig with one understandable idea, but you zag by positioning it in an unusual way.
Any influential person, whether real or fictitious counts.
Along with influential people, authority email subject lines also use sources of information like ancient texts or modern documents.