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Moreover, about 13% of those unhappy customers will tell more than 20 (!

) people about their problem (unfortunately people tend to talk more about their bad experiences). The stats mentioned above clearly show how customer happiness brings an additional value to a company and how bad experience turns out to be an additional, unnecessary cost. They like the company, its products and enjoy the way it is doing business.

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Adjust or die – there’s no other option for businesses.

It’s also time for good customer service to catch up and fight for customers, not fight against them. Kristina Evey, president of Centric Strategies – a customer service management company, says people no longer buy products or services – they buy relationships: “The No.

They will change the channel on the TV for you without asking – because they know that you are really into football, but not a big fan of hockey. ’ opens up a chance of creating that special kind of bond, a series of contacts that later turn into a relationship – where knowledge about customers usually goes far beyond their names – where selling is not an ultimate goal.As Live Chat’s CMO, Szymon focuses on expanding product visibility and reach through SEO, integrations, partner programs and more.Szymon is a Certified Google Adwords Professional and worked in the domain/hosting industry before joining Live Chat in 2006 Twitter The relationship between you is simple – they vote for a product/service with their wallets.However, when it is managed improperly, it can also cause a lot of trouble.According to White House Office of Consumer Affairs, satisfied customers share their experience with 4-6 people, while a dissatisfied customers tell 9-15 people about their negative experience.

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