Diesel denim dating

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This is where people are now, we live on our phones. Tinder, Grindr and Pornhub might appear a little left field but it's Diesel, we can do it, we're not scared of these places, we're not high fashion, we are street." Formichetti is making history with Grindr and Pornhub by making Diesel the first fashion brand to advertise on the app and websites.

The gay social networking app also recently live streamed the J. Anderson AW16 show on the app on January 10 at London Collections: Men.

The American media has reported that the brand’s artistic director plans to rollout the Diesel Spring 2016 campaign on dating apps, Grindr and Tinder as well as adult entertainment websites, Pornhub and You Porn.Pornhub is the 64th most popular website globally and You Porn is ranked 172nd.He added, "Of course, this won't replace traditional placements on billboards and in magazines but it's an extension."Our worlds, online and offline, are completely merged.Digital is now more real than reality." That's the not-very-fresh insight behind Diesel's new global ad campaign for its spring/summer 2016 collection, according to the brand's artistic director, Nicola Formichetti.

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