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The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.Shortly after, Bumble will roll out its own video support as well.Announced in January, Bumble VID will allow users to share video “stories” on their profile.
This continues the dating service’s larger mission of helping users find relationships, not casual encounters.
In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.
But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.
And they’re meant to be a combination of photos and videos, similar to what’s available on Lively.
Plus, you can narrate the content if you’d like, to describe the imagery you’re showing.