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Canadian young adults are attracting thousands of fans when they go live on You Now’s live-streaming network. The 22-year-old is a You Nower, an amateur broadcaster who films herself singing or performing mundane tasks — making pancakes, for example — from her parents’ house in Oakville.Some adults worry about safety but the 20-somethings say their privacy — and bank accounts — are under control. She streams the whole routine and earns cash as she goes.“It’s kind of crazy to me that people are taking the time out of their day to watch me,” Bell told the Star. It’s crazy to wrap your head around that.”You Now is a live video-streaming website — different from You Tube because it lets broadcasters interact in real-time with viewers who chat with them in an accompanying live feed — that launched in 2011.You Now says it has strict policies against inappropriate behaviour, harassment and illegal activates.The broadcasts are monitored 24/7 by moderators and there are automated systems that address safety concerns, said a You Now spokesperson.
During the pancake broadcast, some fans give her tips and digital gifts.I don’t know if I’ll be able to pay rent.”But will live-streaming last?Live-streaming apps are hot commodities right now but their longevity is up for debate.Users can also flag and block other users.“I take everything with a grain of salt,” said Andrew Goeldner, a full-time You Tuber based in Toronto, who goes by the name Andrew Quo.“It’s the internet — people are going to be horribly cruel and insanely supportive of everything.”Quo said he initially didn’t think much of You Now, but now sees it as a valuable tool for connecting in real-time with his You Tube following of 130,000 subscribers. Quo won’t get into specifics but said he makes a couple hundred dollars a month from You Now, a couple hundred a month from You Tube, a couple thousand dollars overall from brand deals, including a Smirnoff one, and some money from his Tumblr blog. To earn money, You Nowers must apply to become a partner, meet certain requirements — including maintaining an average concurrent viewership of 500 plus — and be approved by the team.