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You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.
The big social networks have put their money on live video but anyone working in the adult cam industry could have told you: It's been a safe bet for years.
For the next seven years, Ringley streamed her daily life, uncut and uncensored for an audience of millions of strangers.
She would become something of an internet phenomenon, a precursor to the unvarnished You Tube, Snapchat and Instagram celebrities of today.
Despite its success, Ringley took Jennicam offline in 2003, following a sex scandal in which she hooked up with a fellow lifecaster's boyfriend on camera.
The following year Facebook was born and over the next decade, live streaming video would become a cornerstone of mainstream social media.
With the right tools and an ID that says they're 18 or older, these 21st-century push-button celebrities don't even have to leave their bedrooms to make a living, and they all have one woman to thank.Clinton Cox, founder of Havoc Media and Cam Con, a "model convention" focused on webcamming and other forms of social media, got his start in the early days of commercialized live streaming video.At the time, large webcamming studios were being built across the US, Latin America and Eastern Europe, churning out 24-hour streams from sometimes hundreds of models per day.Kelly Holland, owner and CEO of Penthouse, says beyond driving profits, the adult entertainment industry and social networks are serving the same basic need."Cams are the adult industry's response to Facebook, frankly," Holland says. It became what it was, I would tell you, not through Zuckerberg's brilliance, but because it was just the right thing at the right time.It was in the pocket for where we were culturally, and where were we.